Bicycles made with Nespresso Capsules
Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules.
12/11/2019
More than ever before, consumers are looking to make sustainable choices in their daily lives. Understanding the origin of a product, and its impact on the world around us, is becoming increasingly crucial in daily decision-making.
Leading the way with its commitment to recycling, Nespresso has partnered with Swedish lifestyle bike brand Vélosophy to produce a stylish bicycle made from recycled aluminium coffee capsules.
The result is RE:CYCLE – the perfect balance between sustainability and style, designed to illustrate the potential of recyclable aluminium and motivate Nespresso fans to recycle their capsules. Aluminium is one of the world’s most valuable resources because it can be re-melted and re-used infinitely, allowing craftsmen to give waste a second life. Designed to highlight the potential of recycling Nespresso’s aluminium capsules, the launch of RE:CYCLE is encouraging consumers to consider how they can make a positive impact.
“Through our collaboration with Vélosophy, we’re illustrating to coffee lovers the potential of recycling their aluminium Nespresso capsules. By using recycled capsules to make beautiful bicycles, Vélosophys bring sustainability and style together to create a truly meaningful experience, bringing to life the importance of recycling,” said Jean-Marc Duvoisin, CEO of Nespresso.
Jimmy Östholm, CEO and Founder of Vélosophy said: “We created Vélosophy with a clear purpose: to have a positive impact on the world. This purpose drives everything we do, from our promise to give a bike to a schoolgirl for every Vélosophy we sell, to producing our stylish city bikes from recycled aluminium. I see in Nespresso a strong commitment to sustainability, which is why this has been the dream partnership. We are proud to have co-created a bike that takes on the future. It is beautifully designed, responsibly sourced and sustainably produced.”
The limited edition
Vélosophy RE:CYCLE bike is an icon of circular
economy design. Created for conscious-living
coffee lovers using the aluminium from recycled
Nespresso capsules, Vélosophy have re-imagined
their classic model in bright purple in a nod to
Nespresso’s popular Arpeggio coffee. RE:CYCLE
will delight Nespresso fans with its
capsule-shaped bell and cup-holder basket giving
them the chance to enjoy their favourite drink
on the go.
1 000 RE:CYCLE bikes are available
exclusively from Vélosophy’s ecommerce platform
velosophy.cc, priced at R21 930 (exchange-rate
dependent), excluding shipping.
Nespresso aluminium capsules are fully recyclable – including the coffee grounds. Nespresso opened its first recycling scheme in Switzerland in 1991 and invests over R500-million a year in the program. Today the scheme is available in more than 53 countries and gives coffee lovers a range of options for convenient recycling of their used capsules, from a network of more than 100 000 drop-off points to door-step collections and mail-back schemes.
In line with global Ecolaboration standards, Nespresso has developed a customised aluminium separation machine that is used to recycle used Nespresso capsules at local recycling partner Oricol’s facility in Johannesburg. Once separated, the aluminium undergoes a further recycling process at a nearby steel smelter where it is reused to make new aluminium products while the coffee grounds are composted to produce a very high-quality fertiliser for organic farming purposes.
Visit your nearest Nespresso Boutique or Booth or contact the Nespresso Club on 0800 63 7773 for more information and to see what other second-life products are on offer.