Home is where the all-new Builders Boksburg is
In a constant drive to excite and inspire customers, Builders has developed a new store prototype which will debut at Builders Warehouse Boksburg this week.
01/05/2019
In a constant drive to excite and inspire customers, Builders has developed a new store prototype which will debut at Builders Warehouse Boksburg this week. The store not only features a new layout and look & feel, it has been relocated from its previous site, adjacent to the new location, giving it a total overhaul.
Bringing 15 170m2 of world-class retail floor and trade yard, the Boksburg store will be a benchmark for all new builds and renovations across South Africa and the continent moving forward. As an early implementer of an effective digital strategy in its sector, Builders continues to capitalise on the demands of customers who want a seamless, slick integrated shopping experience. The store is a hybrid of the latest technology with personable, helpful service to educate and inspire customers to make informed DIY, home improvement and construction choices.
Builders understands that customers are looking for solutions and value-for-money which has informed the layout and experiential factor. It starts with free WIFI and 44 high-definition screens peppered throughout the store that give customers the ability to order instore, within specific departments, and shop our extended range of products as well as view promotions and search for product information or inspirational DIY content.
Our changing digital landscape has brought dynamic changes to the residential market through automation. Builders, together with Vodacom, will become a player in this growing sector by offering a bespoke service for the digital integration requirements of homeowners. A Smart Home hub will offer customers the flexibility to custom-make solutions for their homes and budgets.
One of the latest product innovations is the introduction of flatpack modular furniture. Builders will offer a comprehensive range of the latest trends in complete furniture solutions that will not only give customers quality and choice, but competitive pricing as well. Digital and physical displays will allow customers to find the perfect solution for their home and watch ‘how-to’ videos.
The vida e caffè, adjacent to a meeting hub, brings a new complementary offering that makes it convenient to host meetings with individuals or groups, offers a space to work, or if one wants to relax and surf the internet, have good quality coffee, beverages and snacks available. There is also a new design and installation service to assist with home improvement projects such as kitchen and bathroom remodelling that require a professional touch. Builders can also install many products sold such as air conditioners, ceiling fans and doors, to mention a few.
Builders is one of the first African retailers to introduce a 3D printing service making this fairly new technology accessible to the public. The Boksburg store will offer an extended range that opens a world of possibility for individuals and businesses as prototyping, domestic replacement parts and modelling requirements are just some of the examples of what is now within reach for Builders customers.
The new store has been redesigned with our customers in mind. For store-specific opening specials, visit Builders Warehouse Boksburg from 1 – 5 May 2019. For any other information, please visit www.builders.co.za.
Builders forms part of Massmart Holdings Limited under the registered business name of Massbuild Pty Ltd. There are four complementary brands namely Builders Warehouse, Builders Express, Builders Trade Depot and Builders Superstore. Collectively these brands offer the largest range of quality products and services for the small to large building and maintenance contractor, home improvement and DIY enthusiast as well as garden or any other DIY related projects. The stores have convenient trading hours and locations and offer the largest range of quality products and services under one roof at competitive prices.
Builders Warehouse follows the big box or warehouse retail format and trades out of stores across South Africa. While Builders Express caters to home owners and DIY enthusiasts. Builders Trade Depot caters mostly for medium to large-sized contractors and tradesmen engaged in building, maintenance and renovation projects. Builders Superstore is a new store format that opened its first two stores in November 2013 in Tembisa and Evaton which is aimed at homes in townships, rural and developing urban areas as well as small contractors. Builders has more than 110 stores in Southern Africa and continues to extend its footprint to other parts of the continent including Botswana, Mozambique and Zambia. A new store in Kenya will be opened during 2019.