Top 50 Video Content Marketing Trends that are Must-Know in 2020!
We offer some key video marketing stats to prove that this is the right time to strategize your first move in this sector.
15/06/2020
Video continues to be one of the most effective digital marketing tools as we roll into 2020. Advertising and storytelling through videos have become a necessity to survive and excel in this competitive market.
Here are some key video marketing stats to prove that this is the right time to strategize your first move in this sector -
Video Trends 2020
• Around 81% of the companies use video
content
marketing as compared to 63% until the last year. (HubSpot)
• By the
year 2022, online videos will comprise more than 82% of the total
consumer internet traffic, which is 15 times higher than in 2017.
(Cisco)
• According to Google, 6 out of 10 people would prefer to watch
a video than TV.
• Around 55% of people watch online videos every day,
and over 78% of people view online videos every week. (HubSpot)
• Facebook predicts that by the end of 2021, their platform would go all
video and no text. (Quartz)
• The second most popular video platform is
YouTube after Google. (Alexa)
• The audience spends over 1 billion
hours watching videos on YouTube, in a single day. (YouTube)
• Wordstream says that 59% of working professionals prefer watching videos
over reading texts.
• Around 75% of all the videos are played on
smartphones. (eMarketer). You, too, can create high-quality videos with
the help of InVideo.
• Mobile video consumption increases by 100% on an
annual basis. (Insivia)
• 72% of the audience view videos to learn
about a particular product or service. (HubSpot)
• Viewers confirm
retaining 95% of the video messages as compared to 10% text content.
(Insivia)
• According to Wordstream, 92% of people who watch online
content on a smartphone tend to share it with others.
• By the end of
2020, around 1 million minutes of video will be crossing the internet
every second. (Cisco)
• Google says that the watch time for
shopping-related video content has grown over 5 times in the last 2
years.
• Over 55% of shoppers prefer to watch a video while shopping in
a mall. (Google)
• In 2017, 75% of the customers dropped buying a
product due to bad video quality. (Wyzowl)
• 83% of people said
informal and chatty tone is good for promotional videos. (Wyzowl)
Social Video Statistics
• Social Media Examiner says that 80%
of the online audience prefers to watch short videos – not more than 3
minutes.
• 93% of Twitter users prefer to watch videos on their
smartphones. Moreover, 45% prefer to watch celebrity videos. (Twitter)
• YouTube has an answer for every query. This is the reason 65% of people
turn to YouTube for solving a problem. (Google)
• According to HubSpot,
Social media posts equipped with videos, enjoy 48% more views.
• More
than 1.9 billion people in the world use YouTube. (YouTube)
• 62% of
people prefer to watch a Facebook product story before investing in it.
(Marketing Land)
• Snapchat users view over 10 million videos in a day.
(Mashable)
• According to Buffer, over 81% of companies turn to
Facebook for video marketing campaigns.
• Pinterest has more than 200
million active users every month. (Pinterest)
• Over 67% of Pinterest
users are under the age of 40 years. (Pinterest)
• Around 60% of
Google’s searches are made from smartphones. (Google)
Video Marketing Statistics
• A website that includes videos has 53 times
more probability of reaching the front page of Google. (Insivia)
• HubSpot says, over 85% of customers expect quality video content from
their favourite brands.
• Over 65% of the audience has checked the
marketer’s website after watching their videos. (Forbes)
• According to
Unbounce, including good video content on the landing page can boost the
conversion rates by 80%.
• Adding video content to an email can boost
its click rates by 300%. (HubSpot)
• As per the stats given by Cisco,
YouTube can cover around 82% of internet traffic by 2021.
• Though half
of Instagram’s user base is from Facebook, still the majority of its
audience is from the age group of 25-34 years. (HubSpot)
• 62% of
people have agreed that they gain interest in a product or service after
watching it on their Facebook story. (Marketing Land)
• Over 75 million
users watch Facebook videos every day. (Adweek)
Video Marketing Practices
• 33% of online viewers will watch videos only
till 30 seconds, 45% viewers till one minute,
and around 60% up to two minutes. (AdAge)
• An
interesting stat by Instagram says that 85% of
the viewers watch Facebook videos after muting
them. However, 60% of Instagram stories are
watched with sound.
• 73% of B2B businesses
say that video content had a positive impact on
their ROI. (Tubular Insights)
• Google Chrome
blocks autoplay ads for 82% of the viewers who
hate this feature. (Marketing Land)
• Around
85% of adult viewers watch video content on
multiple devices simultaneously. (Think with
Google)
• Education, healthcare, and gaming are
the top three sectors that can invest in VR
technology. (Perkins Coie)
• 95% of the
existing video marketers are planning to
increase or maintain their investment in this
domain in 2020. (Wyzowl)
• Video content can
boost organic traffic on a website by a whopping
157%. (Conversion XL)
• Video promotions and
picture promotions are not equally popular on
Facebook. (Socialbakers)
• According to
Wordstream, social videos are shared by 1200%
more than images and text combined.
• 83% of
marketers say that video content helps them in
higher lead generation. (Wyzowl)
• According to
Wyzowl, 20% of marketers agree that video
marketing has increased their sales.
For companies who wish to increase exposure and conversation, video content marketing is the only way to go. These mind-boggling statistics show the power of video content marketing in the current market setup. Businesses should go for an easy video maker like InVideo to create the best quality video content for their products.