Weylandtstudio is Taking Legacy Design into the Future
After decades in the business, Weylandts decided to deepen its legacy and bring to life its interior design and concept division, Weylandtstudio.
05/10/2022
From humble beginnings as a furniture store in Namibia in 1964, Weylandts has since grown to become a cornerstone of the South African design and décor industry. Today, the family-run business has 12 stores around the country. It is celebrated for its range of furniture and decorative items that are unparalleled in craftsmanship, using only the finest in sourced materials from around the country and the world.
After decades in
the business, Weylandts decided to deepen its
legacy and bring to life its interior design and
concept division, Weylandtstudio. The studio
focuses on creating bespoke interior solutions
for residential, commercial, and hospitality
projects and encompasses single-room solutions
to large-scale developments. At the helm of
Weylandtstudio is Director Anna Weylandt. Over
the last several years, she has helped grow the
studio from just an idea to being one of the
country’s frontrunners in interior design
projects.
“In many ways, it was a
no-brainer to have a design studio attached to
our brand,” says Anna, who is also the Lead
Buyer for Weylandts. “We have all these
beautiful products, so why not offer a service
that can package all the things that we sell in
a beautifully curated way according to
client-specific briefs?” Weylandtstudio, Anna
explains, saw its first iterations around six
years ago but only became the fully fledged
design studio it is today in 2020.
“When
we discovered the best way of approaching it –
the magic recipe, so to say,” she explains,
“that’s when it really took off. And today, it’s
not only an additional sales channel for
Weylandts but has evolved into a full-format
interior design studio. So we do everything,
from selecting key pieces for a space to full
turnkey projects, be renovations, consulting on
architectural designs, or developing entire
buildings.”
This magic recipe, she says,
lives in the team that brings the projects at
Weylandtstudio to life. “We are an all-women
team, between the ages of 22 and 35, from very
different backgrounds. So there’s this really
dynamic and positive spirit in the team, and
they bring such a modern point of view to the
legacy already built by Weylandts.” And for
Anna, that makes all the difference. “I think
our clients can really sense that,” she says,
“and it’s what excites them, knowing that
there’s this balance between timelessness with a
clear eye on the future.”
Speaking of the
future, Anna is excited for the road ahead,
sharing that the studio has some exciting
projects lined up – all of which have fingers on
the pulse of the latest design movements locally
and globally. “There’s this large movement
towards nature,” she says, “with an emphasis on
showcasing natural materials in all their
beauty.” In many ways, she explains, it’s about
creating spaces that feel like they offer some
level of retreat. “So everything from the way
light enters a room to the lines and materials
of furniture speak to a softer way of living,
and that’s something we’re embracing.”
For Anna and her team, the season ahead, and
indeed the years to come, will keep this point
of view top of mind while simultaneously
interpreting it in a way that has longevity.
“More than trends,” she explains, “we look at
how people are changing socially. From their
day-to-day lives to how they are consuming more
consciously – all of this informs us as a team
as we continue taking on projects, whether small
moments in the home or an entire residential or
commercial building.”
To discover more of the work that Anna and her team at Weylandtstudio are doing, visit their website https://www.weylandts.co.za/weylandtstudio/